Berríos
Transformed the digital presence of Puerto Rico’s premier furniture and appliance retailer by bridging the gap between legacy brand equity and modern e-commerce expectations. This project centered on a high-impact UX overhaul, utilizing rigorous wireframing to streamline complex user journeys and ensure a frictionless path from discovery to checkout, all while revitalizing the brand’s visual language.
Project Highlights
- Strategic Wireframing: Developed a comprehensive architectural blueprint to optimize conversion funnels and simplify navigation for a massive product catalog.
- Visual Evolution: Balanced a refreshed UI aesthetic with established brand guidelines to maintain consumer trust during the digital transition.
- Journey Optimization: Focused on high-intent user paths, specifically improving the product discovery and financing promotion experience.
Mattress Warehouse
Led the UI/UX strategy for a headless e-commerce migration, focusing on creating a lightning-fast, mobile-optimized experience for a leading specialty retailer. By integrating sophisticated user interface design with a robust Shopify Hydrogen frontend, the project successfully modernized the customer’s shopping journey, from finding a local store to completing complex product comparisons.
Project Highlights
- Headless UX Architecture: Designed for a Contentful and Shopify Hydrogen stack, ensuring the interface remained performant and flexible across devices.
- Conversion-Driven Features: Developed custom UI components for store locators, appointment scheduling, and side-by-side product comparisons.
- Seamless Checkout Flow: Optimized the cart drawer and account dashboard to reduce friction and encourage repeat customer engagement.
iS Clinical Mobile-First Redesign
Modernized the digital storefront for a global skincare leader through a data-driven audit and a mobile-first design philosophy. This proposal focused on reducing cognitive load by replacing text-heavy layouts with immersive imagery and introducing an AI-enhanced search tool to guide users toward personalized skincare regimens with precision.
Project Highlights
- AI-Enhanced Discovery: Integrated intelligent search functionality to provide a concierge-like experience for users seeking specific skincare solutions.
- Mobile-First Optimization: Prioritized thumb-friendly navigation and high-impact visual storytelling to cater to the brand’s primary mobile audience.
- Refined Brand Expression: Elevated the aesthetic through sophisticated typography and a cleaner color palette that aligns with the brand’s premium positioning.
Doyle
Digitally evolved a prestigious New York City auction house by translating the exclusivity of in-person events into a high-end virtual experience. This project involved reimagining traditional printed catalogs as interactive, user-centric digital platforms, allowing global bidders to engage with luxury lots through a sophisticated Drupal-based interface.
Project Highlights
- Digital Transformation: Successfully transitioned traditional print auction workflows into dynamic, real-time online listings and virtual catalogs.
- High-End UX: Created a refined interface that mirrors the luxury atmosphere of live auctions while maintaining accessibility for international users.
- Complex Data Display: Engineered clear, intuitive layouts for high-detail lot descriptions and upcoming auction schedules.
HonestRx
Defined the visual and functional identity for a new entrant in the digital pharmacy space. By blending approachable branding with a highly organized UI, the design empowers users to navigate sensitive health information with clarity and confidence, ensuring that finding and purchasing medication is a simple, transparent process.
Project Highlights
- End-to-End Branding: Developed the logo, iconography, and visual language to establish a sense of reliability and modern healthcare expertise.
- Health-Centric UI: Designed specialized “Shop by Condition” flows to help users find relevant medications quickly and intuitively.
- Information Hierarchy: Focused on “Quick View” and detailed medication pages to provide essential safety and dosage information at a glance.
iS Clinical
User experience planning and user interface design for an international cosmeceutical company’s Magento-based consumer eCommerce website.
Nature Creative
User experience planning and user interface design for an online image marketplace that allows users to create unique apparel and home decor.
DriveSolutions
UI refresh for specialty e-commerce website with unique search functionality.
California State University, Northridge
Brand consulting, user experience and interface design, and Drupal development for CSUN’s Career Center portal, CareerLink, including custom theme and module programming.
Thrasio
Mobile-first landing page design for various single-product brands.
Sonneman
User interface refresh for a designer lighting eCommerce site.
Q5id Guardian
Marketing site design for a community-powered biometrics and personal security mobile app for parents.
