Branding – UI/UX Design and Branding in Bellingham, WA

Godoy Law Center

Logo and basic brand palette. Design process included competitive research and methodical development of logo options by permutation of fixed variables (i.e., font, color, graphical symbolism).

Final Brand Palette: Logo, Font, and Colors

Godoy Law Center - Competitive Research — The first step in the logo and brand design process was competitive research, surveying and analyzing a varied selection of logos. We studied how each logo’s different elements work together to create a specific brand image and personality–embodying, variously, such values as authoritativeness, strength, trustworthiness, openness, tradition, progressiveness, etc.

Godoy Law Center - Preliminary Exploration — In the first batches of logo concepts, we excluded color and graphical symbols to focus on different font options and begin zeroing in on the appropriate style for the brand, keeping in mind the findings of our competitive research.

We created different combinations of a fixed selection of fonts, colors, and graphics, resulting in an assortment of distinct but equally viable logo options. We worked with the client to identify their desired brand voice and select a final logo accordingly.

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EdgePay

Name, logo and style guide for an online payment processor.

Brand Palette: Logo, Font, and Colors

Introduction to Brand Guide

Basis of Visual Language

Color Palette

Logo Components

Typography

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HonestRx

Logo and style guide for a new online pharmacy.

Logo

HonestRx Style Tile — Style Tile: Logo, Colors, Typography, Buttons, and Icons

Access Control Products

Logo, style guide, and business card design for access control product eCommerce site.

Logo

Access Control Products Business Card — Business Card

Xabi

Branding system for a designer jeans company in Los Angeles; look and feel built around logo and lifestyle photography, reflecting dynamic and youthful brand.