New Theater House

A logo and website were designed for the New Theater House, an avant-garde theater company that has staged productions across the United States.

The logo was designed to be neutral by default, but to serve as a vessel for different colors and photography. Additionally, guidelines for the typeface and its placement within the circle were devised to serve as a template for logos for specific programs.

The concept of the neutral container was carried into the design of the website, employing as little embellishment as possible in order to let the photography take center stage.

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Copyright © 2014 Juan Castillo.