This logo concept was developed for Media Hound, a new website that helps users conveniently "fetch" movie and television content that is currently spread across many different outlets on the internet. Media Hound places an emphasis on discovering new content through social networking.
The logo was conceived as a clever graphical encapsulation of the name. It is neither too playful nor too staid, capturing the energetic and sophisticated aesthetic of Web 2.0 branding.
