New logo, catalog, website redesign, and web development for Cheng's Enterprise, a wholesale shoe company based in New Jersey. Cheng's Enterprise offers a quality product but its previous visual identity and website had been hastily put together and by the client's own admission was holding back the growth of the brand.
For the website, I executed a complete redesign and custom implementation of the Opencart PHP ecommerce platform. The new site drastically updated the client's online presence, both in look and functionality. It has resulted in dramatically higher online sales for the client, as well as quantifiable improvements in Google Analytics metrics, such as reduced bounce rate, longer visit time, and increased number of pages viewed per visit.
For the logo, the client specifically requested a concept revolving around organic shapes and deciduous forest colors. I adapted these visual elements in a way that reflects and appeals to its target customers -- budget-conscious yet stylish and leading an active lifestyle. The arrangement and flow of the forms in the graphical element evoke a lively feeling, complemented by the clean and modern custom typeface.