The Beaten Path
Logo and website design proposal for The Beaten Path, a website currently in the planning phase that is envisioned as an online genealogy community focusing as much on geography as family ancestry. The Beaten Path will offer a place for people to share their personal accounts and family stories of significant life events and migrations. While it will have many social network-like aspects, it will encourage longer, more thoughtful text narratives over photos and quick, limited-length posts.
In its graphical element, the logo encapsulates the ideas of migration and story-telling. In its typography, it attempts to evoke both a sense of gravity as well as a clean, modern look befitting a forward-thinking website.